California Transit Association

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Brand New

March 13, 2013

California Transit Association Launches New Brand Identity and Website

The California Transit Association entered a new era today with the launch of its new brand identity and website.  The combination of these enterprises not only provides the Association with new tools to better serve its members, but also enhances its position as the preeminent champion of public transit in California.

“Our bold new brand identity conveys a professional and contemporary image for our Association – and for public transportation,” said Executive Director Joshua W. Shaw.  “It provides clear messaging for a singular united voice when communicating with legislators, businesses and the public at large.  It creates an energy and urgency for transit that reflects the spirit of our organization.”

Central to the new brand identity is the Association’s new tagline, Connecting us.  Working seamlessly with the new visual identity, it conveys the spirit and purpose of not only the Association, but also transit in general. “We connect riders to destinations, communities to economic progress, Association members to lawmakers, and industry professionals to like-minded industry professionals,” said Shaw.  “After all, we believe public transit is beyond discretionary – that it is essential, and serves as a vital connection to a better quality of life for all.”

Association leaders anticipate that the many resources to be found at caltransit.org will establish an online hub for transit stakeholders throughout the state, from those who provide transit service to those who depend on it to make their daily connections.

Today’s launch is the result of nearly two years of planning and execution by Association staff, in conjunction with the Executive Committee, Finance and Management Committee, Editorial and Brand Strategy Advisory Group, and Brand Identity Steering Committee.  The new brand identity and messaging platform was produced by Miriello Grafico + Traina Design of San Diego, while Sacramento-based Blue River Interactive Group and Euclid Technology of Bethesda, Maryland collaborated on development of the website and accompanying technology platform.